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Monday, February 22, 2016

轉寄: Part 7: Your Customers ♥ long relationships

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----- 轉寄的訊息 -----
寄件者： "GetResponse Team" <reply@getresponse.com>
收件者： "Mw" <mwchuang@gmail.com>
主旨： Part 7: Your Customers ♥ long relationships
日期：週六, 2月 20 日, 2016 年 11:12

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GetResponse Academy: Part 7

Foster relationships to sell
more than once.

Dear Mw,

A great advantage of GetResponse and email marketing in general is that they help build repeat sales. Once you capture your subscriber's email address, you can use Autoresponders 2.0 and drip campaigns to nurture the lead and close sales, time after time. The key to repeat sales is buidling a relationship with your customer, which is based on trust, mutual respect and constant communication.

Here's how to do it with GetResponse.

Your free trial ends in:

Upgrade now

Rule 1: Use Autoresponders 2.0 for repeat sales

How To?

Creating a sequence of autoresponders in your GetResponse account is easy as 1-2-3 (click here to watch the video tutorial). To craft a successful autoresponder cycle, prepare content that will help your subscribers in achieving their aims. You can send a course on becoming a professional writer, learning Spanish or weight loss tactics. Just make sure your product stays on top of their mind whenever they are ready to order again.

Remember about the "content rule": send max. 60% sales content and at least 40% useful, educational content!

Rule 2: Use a consistent FROM: name & address

How To?

If you aim at building long relationship with your subscribers, you have to mark your presence in their inboxes. A friendly, consistent FROM name & address (e.g. "Mac from GetResponse") can be etched in people's memory and shouldn't be changed. Always include your company name in the FROM field, so the recipients recognize you and add it to their address books.

Remember that a FROM field and a subject line are two elements that decide if your email is opened or not!

Rule 3: Always deliver on promises

How To?

Acquiring someone's email address is like starting a relationship. The sender promises certain conditions of the communication (frequency, content, etc.) and has to deliver on his word. Breaking the word by not respecting the permission, increasing number of emails to squeeze out more sales in the short run usually has negative results in the long-term.

Remember that sharing your list with other senders will result in a huge churn and people resigning from your emails!

Start fostering relationships and create your campaign now:

Coming up in Part 8:
how to get extra 229 customers at no cost

Best,
GetResponse Team

Call 1-877-EMAIL-GR or send email

This Message was sent to mwchuang@gmail.com by GetResponse.
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轉寄: Part 8: Get extra 229 customers at no cost.

從我的 HTC 寄出

----- 轉寄的訊息 -----
寄件者： "GetResponse Team" <reply@getresponse.com>
收件者： "Mw" <mwchuang@gmail.com>
主旨： Part 8: Get extra 229 customers at no cost.
日期：週一, 2月 22 日, 2016 年 11:14

Day 20: Part 8: Get extra 229 customers at no cost.

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GetResponse Academy: Part 8

One subscriber can introduce your
product to 229 social contacts.

Dear Mw,

229 is the number of Facebook friends for an average user. It means that at least 50% of your subscribers that are on Facebook can share your newsletter and expand its audience for free. Blending email marketing campaigns with Twitter, Pinterest or Facebook itself can skyrocket the reach of your newsletters.

With GetResponse you can do that effortlessly and even track the impact of the social sharing!

Your free trial ends in:

Upgrade now

3 tips to make your email social-friendly.

	add social sharing buttons to the top section of your newsletter. Remember: one click can mean 458 extra eyeballs! Example:

	convert your Facebook fan page visitors into subscribers, so you can follow them up and nurture sales leads (learn how).
	use GetResponse Email Creator to post status updates with links to your newsletters. This way people who are not on your list get a chance to see your email promos!

Hear what they say about you!

Did you know that with GetResponse you can track all reactions to your newsletters, see the number of likes, (re)tweets and even check how people comment your newsletters?

Watch the Social Share Analytics in action: