Fwd: Part 6: Avoiding the spam folder.

---------- Forwarded message ----------
From: GetResponse Team <reply@getresponse.com>
Date: 2016-02-18 11:13 GMT+08:00
Subject: Part 6: Avoiding the spam folder.
To: Mw <mwchuang@gmail.com>

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GetResponse Academy: Part 6 7 ways to keep a surefire email deliverability. Dear Mw, Delivering emails to your customers inboxes is crucial to your email marketing's success. A 2011 industry research revealed that only 2% of mailbox users check their spam folders on a regular basis. It means that if your newsletter lands in the junk folder, it will remain unnoticed and your sales will suffer drastically. Since one out of every six emails isn't delivered successfully, you should leverage GetResponse features and the steps mentioned below to maximize your chance for hitting the inbox. Your free trial ends in: Upgrade now Test & optimize. In order to ensure an impeccable delivery of your emails, make sure you follow these seven steps: 1 PERMISSION. Never send emails to people that didn't opt-in to receive them. They'll mark your emails as spam and the rest of your newsletter volume will suffer. 2 FREQUENCY. Send at least one newsletter a month. If you fail to keep in touch, subscribers will forget they gave you a permission to email them and will mark your newsletters as spam. 3 SPAM CHECK. Always run a SpamScore Check in the Email Creator before you send your campaign. It'll tell you if there's a chance that the email will land in the spam folder. 4 CONTENT. Keep the content of your emails clean. Watch out for risky words ("buy", "promo", "free") and don't overdo them. They can alert the spam filters. 5 WHITELISTING. Ask every subscriber to add your FROM: address to their address book. It'll be "whitelisted" and all your emails will land in their inbox. 6 INBOX PREVIEW. Make sure you use this feature to test if your emails display correctly. Problems with the HTML code can also affect the delivery of your emails. 7 AVOID GIMMICKS. It's that simple. Don't make any fake promises in the subject line or promote products you can't deliver. This can cost you more than good deliverability. Download your exclusive whitepaper. To provide you with even more knowledge on how to test and optimize your campaigns for the best deliverability, our experts came up with the whitepaper packed with industry tips. The whitepaper is free and ready for the download! Download now Coming up in Part 7: how to use Email Intelligence to optimize your newsletters. Best, GetResponse Team Call 1-877-EMAIL-GR or send email This Message was sent to mwchuang@gmail.com by GetResponse. Privacy Policy   Update profile   Unsubscribe Join us on:

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/mwchuang